ABOUT US
Our vision
To become the most emotionally connected fragrance brand— one that customers respect, love and prefer,not only for its quality, but forhow it makes them feel.
Our Value
We aim to build a legacy rooted in: Integrity, not hype Purpose, not pressure Emotion, not noise. Beauty without meaning is empty. Business without feeling is forgettable.
Our BRAND
At LECMO we don’t just create perfumes — we craft emotional experiences.LECMO exists to balance both — for a success that lasts.
LECMO STORY
LECMO is an independent fragrance house established in 2017 in Dubai, United Arab Emirates
Since its inception, the brand has focused on more than just creating perfumes; it is dedicated to crafting emotional experiences that leave a lasting impact.
The core concept of LECMO revolves around presenting fragrance in a sophisticated manner that ensures a complete customer experience. This vision is realized through several key elements:
- A Holistic Experience : LECMO seamlessly integrates distinctive scents with high-end packaging and storytelling to build a brand that speaks softly, yet stays forever.
- More Than a Scent: The brand blends timeless elegance with modern soul, offering fragrances designed to be felt rather than just smelled.
- Building a Legacy: Rather than following fleeting trends, LECMO is committed to building an emotional legacy, where each bottle carries its own story, memory, and presence.
Why LECMO and the Wolf symbol ?
Lecmo was born from an extraordinary vision: to elevate the presentation of perfume bottles through a distinctive design wrapped in luxurious fur, inspired by the traditions of ancient Eskimo cultures. In their heritage, objects of great value were covered with animal fur—especially wolf fur—as a symbol of protection and prestige, and such treasured pieces were known as “Lecmo.”
From this cultural legacy, our brand takes its name and its soul, standing for rarity, exclusivity, and refined craftsmanship.
We proudly chose the wolf as our emblem, representing noble qualities of loyalty, family devotion, and protective strength. The female safeguards the male, and the male protects the pack, embodying our belief that true power lies in unity and true elegance in belonging.
Lecmo is more than a fragrance.
It is a statement of identity, a story of heritage, and a luxurious sensory experience—crafted with meaning and wrapped in distinction.
FOUNDER WORDS
I never wanted Lecmo to be just another perfume brand.
From the start, I dreamed of something deeper — a scent that speaks, a bottle that tells a story, an experience that leaves a trace on your soul.
Lecmo was born from a personal vision: to build something beautiful, meaningful, and strong.
A brand that doesn’t shout, but whispers with power.
A brand that people don’t just wear, but remember.”
Jamil Atallah, Founder of LECMO.
